They should start pouring in any day. Actually, Drumroll reached out to these folks after a few glasses of Ommegang and they sponsored our CX race. Good people and an even better product. I've been using Assos and started using the Ballocks product with great success. It seems to hang in there longer than the Assos stuff and even after a long ride it's still around for the shower. Our team kits are a little scratchy "down there" so this stuff is a must! I highly recommend it, and not just because I'm intermittently on the front page of their website.